Ulta Contour Lip Liner "Rose"

I had been wanting to buy a lip liner for a while because it seems like all the makeup gurus use lip liners to create fuller looking lips. I was not blessed with full luscious lips so I need to somehow create the illusion that I do. When I bought this product, it was on sale for $4, whereas the normal retail price is $7. I wanted a light pink color to match my other pink lip products and I finally settled on the color "Rose".

Here is the description provided online:

Apply rich, shimmering color to your lips with ULTA's slim wood lip pencils. Formulated with aloe, vitamin E, jojoba oil, and other emollients to provide moisturizing color, this liner pencil doesn't skip or dry out. Achieve precision color with a smearproof application.

"Rose" seems to be the lightest color of the series. At first I was really worried that I couldn't find a pink light enough to match my other light pink purchases because all the lip liners look pretty dark. However, "Rose" is lighter when applied than how the color looks on the pencil. I can see why some complaints were "not true to color" and "poor color selection" because it is hard to judge the color of this product without actually applying it. In the picture above, I only applied it on the outer parts of my lips. This is my first time using lip liner and I need some more practice, obviously. My lips that I drew aren't even.

Anyway, love the color on this product. It's absolutely gorgeous and light enough to match my other pink lip cosmetics and can be put under a darker lipstick. I do believe it does make my lips look larger. Now, the initial application was quite difficult because it was sharpened to a point. Obviously, that doesn't work well when applying to lips so the point actually broke off. After the tip became more blunted, it was easier to apply. It goes on quite smoothly and easily. I'm not sure about the product being "moisturizing" because it doesn't seem very moisturizing to me. All in all, I do like it and am thinking of buying a darker red color to match my red lip crayon and lip glosses.

Well, this purchase was part of my Ulta pink purchase, as I would like to call it. I bought quite a few things in pink, which I will be reviewing. This has been part 3 of a 4 part series. Other items from the purchase include  the Ulta Super Shiny Lip Butter "LA", Ulta Lip Crayon "Sweet Dreams", and Ulta Salon Nail Lacquer "Baby Doll".